November 6, 2026 | K-POP News | Brand Reputation · Charts
RESCENE have topped South Korea’s November 2026 advertising model brand reputation ranking, finishing ahead of BTS and solo singer Lim Young Woong. The result follows a busy comeback week for the five-member group. Their new single “With” reached No. 1 on Melon’s TOP100, while a separate study of advertising-model reputation placed RESCENE above some of South Korea’s biggest entertainment names. The two results measure different things, but together they show how quickly the conversation around the group has grown.
The distinction is worth making: the ranking tracks online reputation signals associated with advertising models. It is not a list of confirmed advertising deals, endorsement fees or album sales. Those numbers tell different stories about a celebrity’s commercial position.
RESCENE lead the November advertising model ranking
The Korea Corporate Reputation Research Institute released its November results on November 6, based on 52,111,457 data points collected between October 6 and November 6. Participation, media coverage, online communication and community activity were combined to calculate each brand’s reputation index.
RESCENE ranked first with 4,006,372 points, an increase of 7.79% from October. BTS followed with 3,892,590, while Lim Young Woong placed third with 2,256,830. BLACKPINK and baseball player Kim Do Young completed the top five.
| Rank | Advertising model | November reputation index |
|---|---|---|
| 1 | RESCENE | 4,006,372 |
| 2 | BTS | 3,892,590 |
| 3 | Lim Young Woong | 2,256,830 |
| 4 | BLACKPINK | 2,164,618 |
| 5 | Kim Do Young | 1,615,943 |
RESCENE’s score was driven especially by the communication and community components. The institute reported a positive-response ratio of 95.02% and found frequent associations with photocards, CU convenience stores and Woori Bank in its keyword analysis.
Those terms describe what appeared in the data; they should not be treated as proof that RESCENE hold new contracts with every named brand. Likewise, one monthly reputation ranking cannot establish which artist is the most influential in every market.
‘With’ adds a second No. 1 in the same week
The timing gives the ranking more context. RESCENE released their fourth mini-album, PULSE, on November 3. According to the group’s agency and chart reporting, title track “With” reached No. 1 on Melon TOP100 just two hours after its 6 p.m. release.
The song also topped Melon HOT100, Bugs’ real-time chart and a Genie real-time chart. A November 6 Melon chart snapshot continued to show “With” at the top, suggesting that its appeal had extended beyond the first evening of release.
The album contains “With,” “Finest Thing,” “Inside Out,” “MEME” and “Dragon.” Several of its tracks also performed strongly on the Korean domestic charts. Those chart results provide another indication of the group’s growing public profile.
Watch RESCENE’s latest official Short
RESCENE also shared a 24-second Short titled “함께해줘” (“Stay With Us”) on their official YouTube channel on November 7. It is a separate social media update from the group, not a video about the advertising-model ranking. Including it here gives readers a glimpse of the group’s activity during the same comeback week.
From a rediscovered song to a wider audience
RESCENE’s story has not followed a simple debut-to-hit trajectory. Their 2024 track “LOVE ATTACK” found renewed popularity in 2026 after clips and fan content spread online. The song rose to the top of Melon’s TOP100 in July, well after its initial release.
The group built on that renewed attention through further performances and releases, reaching listeners who had discovered them through their earlier hit. Their new mini-album gave listeners fresh material just as the older song was attracting a wider audience.
That is why the advertising model result matters. It suggests that the public conversation around RESCENE is not limited to fans replaying one track. Their visibility now appears across music consumption, online discussion and commercial-culture measures.
RESCENE also lead November’s girl group ranking
There was another development on November 8. In a separate monthly analysis covering girl groups, the Korea Corporate Reputation Research Institute placed RESCENE first with a brand reputation index of 10,353,209. IVE ranked second and BLACKPINK third. That survey draws from a different dataset and should not be confused with the advertising-model ranking published two days earlier.
For RESCENE, appearing at the top of both lists in the same week offers another indication of growing domestic attention. It does not, however, establish how much the group earns from advertisements or prove that online discussion will translate into long-term popularity. The next releases and performances will offer a clearer picture of how that momentum develops.
What the ranking does—and does not—show
- What it measures: A monthly index based on online participation, media, communication and community signals related to advertising models.
- What it does not measure: Actual endorsement revenue, the number of signed advertising contracts or global music-market share.
- Why the chart connection matters: “With” also reaching No. 1 on Melon offers separate evidence of listeners engaging with the group’s music.
The five members—WONI, LIV, MINAMI, MAY and ZENA—now face the challenge of sustaining that attention after the first week of the comeback. The group’s latest achievements are notable because their growing public recognition is accompanied by strong performance on domestic music charts.
Explore the RESCENE A–Z profile and our earlier PULSE tracklist report for more about the members and songs.
Sources
StarNews — Korea Corporate Reputation Research Institute advertising model rankings, November 6, 2026 · Maeil Business Newspaper — November 8 girl group reputation ranking.