LISA’s work spans BLACKPINK’s group releases and an individual recording career built around performance. Her solo debut “LALISA” puts her name and stage presence at the center of the song rather than sharing the spotlight across a group arrangement.

Her official artist company, LLOUD, presents her solo projects separately from BLACKPINK’s group activities. Her first full-length solo album Alter Ego arrived in February 2025 and expanded the singles sequence beyond “Rockstar,” “New Woman” and “Moonlit Floor” with releases including “Born Again” and “When I’m With You.” In 2026 she appeared on Anyma’s “Bad Angel” and the FIFA World Cup track “Goals” with Anitta and Rema, then opened a new chapter in September with “SaWaDiKa,” the lead single from her upcoming EP PRESS PLAY.

The “LALISA” video below is a starting point for her solo music. Compare its changes in setting and movement with a BLACKPINK performance to see how the visual focus shifts when one artist leads the entire video. The social cards distinguish her personal Instagram from official group accounts.