ROSÉ new trick: Apple Shot on iPhone 18 Pro Video Arrives September 18 KST

ROSÉ new trick will arrive on September 18 at 8 a.m. KST, opening a new solo chapter for the BLACKPINK star with an Apple Shot on iPhone music video filmed entirely on iPhone 18 Pro. The video was directed by Dave Meyers, whose long career includes major pop videos for artists across several generations. Vogue reports that the single is scheduled for September 17 in the United States, which corresponds to the morning of September 18 in South Korea.

The key point is the collaboration format. This is not simply a product placement inside a conventional music video. The entire video was shot on iPhone 18 Pro as part of the Apple Shot on iPhone campaign.

ROSÉ new trick Release Time and What Is Confirmed

Vogue reports that “new trick” is set for a September 17 release in the United States. For fans in South Korea, the release time is September 18 at 8 a.m. KST. That timing places the single inside a global release window rather than a traditional Korean evening comeback schedule.

The project comes after the global success of the solo album rosie and the massive international response to “APT.” with Bruno Mars. Instead of repeating the emotional tone that defined much of rosie, Vogue describes “new trick” as a more playful pop rock song. The shift makes the release notable even before the technology partnership is considered.

Why Apple Shot on iPhone Matters for ROSÉ new trick

Apple has used Shot on iPhone for years to demonstrate how far mobile cameras can be pushed in professional environments. Music videos are especially useful for that purpose because they demand movement, low light performance, close ups, color control and highly planned visual sequences.

For “new trick,” the campaign places one of the biggest K-pop artists in the world at the center of the launch period for iPhone 18 Pro. Apple announced iPhone 18 Pro and iPhone 18 Pro Max on September 9, only days before the song announcement. The phones become available on September 18, the same calendar date that Korean fans receive the new ROSÉ single.

The release therefore connects three audiences at once: BLACKPINK fans, global pop listeners and people watching the launch of the newest Apple flagship camera system.

What iPhone 18 Pro Adds to the Music Video Story

Apple says iPhone 18 Pro introduces a 48MP Fusion Main camera with variable aperture, giving creators more direct control over depth of field and light. The company also highlights improved low light video, broader optical zoom options and additional professional controls.

Those features matter in the context of a full music video because Dave Meyers is known for visually ambitious work. A project directed by Meyers can include controlled lighting, stylized sets, precise camera movement and fast transitions. Shooting the entire video on a phone turns the production into a test of whether a compact device can support that level of visual planning.

The important distinction is that Apple hardware does not replace direction, lighting, production design or post production. A camera is only one part of the filmmaking process. The value of this campaign comes from showing what professional teams can achieve when a smartphone becomes the primary capture device.

Dave Meyers Brings Major Pop Video Experience

Dave Meyers has directed major music videos for artists such as Missy Elliott, Kendrick Lamar, Harry Styles, Ariana Grande and SZA. His work often combines strong visual concepts with instantly recognizable images, making him a natural choice for a campaign that needs to function both as a music video and as a technology showcase.

That background raises expectations for “new trick.” Rather than treating the phone camera as a novelty, the production has an experienced director whose visual style can test the device across different environments. The campaign will be most interesting when viewers can see where the iPhone format affects composition, movement and lighting choices.

A Brighter Turn After rosie

Vogue reports that ROSÉ wrote “new trick” with frequent collaborator Amy Allen and that the song moves away from some of the melancholy that shaped rosie. The new track is described as more upbeat and playful, suggesting a deliberate change in energy.

This matters because rosie established a very personal solo identity. Songs from that album often focused on vulnerable emotions, relationships and direct storytelling. “new trick” appears to keep the personal perspective while giving it a different musical mood.

Vogue also reports that the track is currently positioned as a standalone release ahead of a second solo album planned for 2027. That makes the single less like a traditional title track attached to an immediate album launch and more like the opening signal of the next era.

Why the Timing Is Strong for Both ROSÉ and Apple

The calendar is unusually well aligned. Apple introduced iPhone 18 Pro on September 9, preorders begin on September 12, and availability starts on September 18 in more than 65 countries and regions including South Korea. The ROSÉ video arrives during the same launch window.

For Apple, the project gives the camera system a culturally relevant demonstration instead of relying only on technical specifications. For ROSÉ, the partnership provides a global promotional frame that extends beyond music media and K-pop coverage.

The crossover is especially valuable because ROSÉ already reaches audiences well outside K-pop. “APT.” became a global pop hit, and the artist now has recognition across mainstream music, fashion and international entertainment. A campaign with Apple builds on that broader position.

Watch the ROSÉ new trick Teaser on YouTube Shorts

The YouTube Short below gives fans an early look at the visual direction surrounding “new trick” before the full music video arrives. Because the project is part of Apple Shot on iPhone, the teaser is also useful for seeing how movement, lighting, framing and color are being used to present iPhone 18 Pro as a creative production tool.

Watch the ROSÉ new trick YouTube Short

Why This Release Could Reach Beyond K-pop Fans

“new trick” is arriving at a point where ROSÉ already reaches well beyond the traditional K-pop audience. The Apple collaboration expands that reach even further because the video can attract attention from people interested in smartphones, mobile photography, filmmaking and advertising as well as music. A standard comeback is usually discussed mainly through entertainment media, but a Shot on iPhone project can move through technology coverage and creator communities at the same time.

That crossover gives the release several possible entry points. BLACKPINK fans may discover the technology story through ROSÉ, while Apple users may encounter the song through camera demonstrations or campaign clips. The partnership does not guarantee a hit, but it creates more opportunities for the track to circulate internationally. It also fits the direction of the ROSÉ solo career, which now connects music with fashion, global pop culture and major brand collaborations.

The project may also become a useful reference for future music video production. If the final video delivers strong image quality in difficult lighting, fast movement and close-up scenes, other artists and production teams may look more seriously at smartphones for selected professional work. The real test will be how naturally the technology supports the song rather than distracting from it.

What Fans Should Watch for in the Full Video

• Low light scenes: Apple is emphasizing improvements to the new camera system, so darker scenes will be one of the clearest places to judge the result.
• Camera movement: A music video directed by Dave Meyers is likely to make motion and framing important parts of the visual identity.
• Close up detail: Fashion, makeup and performance shots can show how the device handles texture and skin tones.
• Color and contrast: The final look will reveal how the production team combines iPhone capture with professional grading and post production.
• How Apple branding is integrated: The most effective version of the campaign will allow the music video to work as a ROSÉ release first and a technology showcase second.

ROSÉ new trick and the Bigger K-pop Technology Trend

K-pop has always been closely connected to visual technology. High resolution music videos, virtual production, smartphone campaigns and short form platforms have all shaped how artists reach global audiences. The “new trick” project pushes that relationship in a particularly visible direction by making the capture device itself part of the story.

The result could also influence how audiences think about mobile filmmaking. Viewers should not assume that every iPhone owner can reproduce a major label video without a professional crew. However, the project demonstrates that the gap between dedicated cinema equipment and phones continues to narrow in some production environments.

ROSÉ new trick FAQ

When is ROSÉ new trick released in South Korea?

“new trick” is scheduled for September 18, 2026 at 8 a.m. KST.

Was the full music video filmed on iPhone?

Yes. Vogue reports that the entire “new trick” video was filmed on iPhone 18 Pro as part of the Apple Shot on iPhone campaign.

Who directed the new trick music video?

Dave Meyers directed the video.

Is new trick part of a new album?

Vogue describes the song as a standalone release ahead of a second solo album planned for 2027.

Sources

• Vogue — ROSÉ discusses “new trick,” Dave Meyers and the Shot on iPhone production
• Apple Newsroom — iPhone 18 Pro launch and camera details
• Wikimedia Commons — ROSÉ performance image source category, CC BY 3.0

Information checked on September 10, 2026. Release timing and promotional details may change, so readers should confirm final information through official ROSÉ and Apple channels.